Taco Bell has an answer to intense fast food chicken sandwich wars: a hybrid taco / chicken sandwich combination.
What happened: Taco Bell joins the growing list of restaurant chains entering the chicken sandwich battle or doubling down on existing offerings. the Yum! Trademarks, Inc. (NYSE: YUM) the brand announced its new crispy chicken taco sandwich on Monday.
The new menu item is a flatbread with a piece of crispy tortilla chicken and chipotle sauce with the option of adding jalapeño slices.
The fast food chain had previously experimented with a crispy chicken sandwich, including the Crispy Chicken Chickstar, Naked Chicken Chips, and Naked Chicken Chalupa, according to CNBC.
Why this is important: Consumers who crave a chicken sandwich will have a number of options to choose from. First chicken brands like Popeyes took advantage of one of the hottest menu items. Even hamburger chains like McDonald’s Corp (NYSE: MCD), which introduces a new chicken sandwich February 24, are betting big on attracting customers and the battle is now attracting people like Taco Bell.
And after: Taco Bell will begin testing its chicken sandwich offering on March 11 in Nashville, Tennessee and Charlotte, North Carolina.
(Photo: Taco Bell)
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