Samsung to supply new advanced auto chip to Volkswagen, Auto News and ET Auto

SEOUL – Samsung Electronics on Tuesday unveiled new automotive chips targeting demand for advanced chips in cars, including a rise in Volkswagen’s infotainment system developed by LG Electronics.

Demand is increasing for “high-tech” automotive chips capable of handling more consumption of entertainment and electrical components in cars, Samsung said in a statement, saying it plans to actively respond to the growing demand.

The chips, developed by System LSI, Samsung’s logic chip design company, include a chip that enables 5G-based telecommunications to download high-definition video content in transit, and a power management chip for a stable power supply.

A third chip, an infotainment processor that can control up to four screens and 12 cameras at a time, has been fitted in Volkswagen’s high-performance computer called In Car Application Server (ICAS) 3.1, developed by the company from automotive components from LG Electronics, Samsung said. .

Samsung and rival LG Electronics have both targeted the expanding global electric vehicle market and the rapid electrification of cars as opportunities to sell more high-tech chips and sophisticated components, analysts said.

This is the second time in recent months that an Apple executive has left for an automaker. Apple lost its automotive project manager, Doug Field, to Ford Motor in September.

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