‘Misfits Market’ cuts waste, saves money and provides jobs in Utah

WEST JORDAN, Utah – Beehive State is now home to the latest state-of-the-art distribution center for a large online grocery store and its concept is unique.

“If you’ve ever had a garden, what we’re selling here is what you grow in your garden. We save food, ”said Alex Stuart, director of operations at Misfits Market Salt Lake City Fulfillment Center.

We’ve all heard the old saying; one man’s waste is another’s treasure. At Misfits Market, imperfect products have a new purpose.

Stuart says he was initially shocked at how normal this “unsuitable” product seemed.

“I started the plant here in Utah about a year ago, and I was going down the line looking at the products. I was thinking, have we received an incorrect shipment? And they were like oh no, that’s what the grocery store rejects. I was blown away, “he said.

About 40 percent of organic produce goes straight to landfill because it does not meet the size or shape requirements of a traditional grocer.

This is where the idea for Misfits Market was born, and why today they have shipped over 15 million boxes to people across the country.

“We’re such an important hub for traffic, for growth, for population growth, and having a business like this here fits well with Utah’s values,” Stuart said.

The grand opening of the new distribution center offers more opportunities for residents of western Jordan.

“It creates a lot of jobs in western Jordan, and what I love about it is that people in western Jordan don’t have to leave the city to go to work, which reduces traffic and air pollution, ”said Dirk Burton, Mayor of West Jordan.

Right now, around 200 employees work in the new distribution center, but they expect around 800 people to be on site in the next eight months. They are building another warehouse across the street to keep up with the expansion.

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