LOS ANGELES (Reuters) – Walt Disney Co’s Marvel Studios on Monday urged superhero fans to return to theaters, a protest in support of pandemic-stricken cinemas trying to stage a comeback amid competition from streaming services.
“See you in the movies,” said a three-minute trailer designed to generate excitement for 10 upcoming Marvel movies, including “Black Widow,” “Eternals,” and a “Black Panther” sequel.
The video also showed footage from inside a fan theater reacting to the decisive battle scene in “Avengers: Endgame” in April 2019.
The future of movie theaters is uncertain after extended shutdowns during the COVID-19 pandemic.
Independent operators and big chains like AMC Entertainment, Cineworld Plc and Cinemark Holdings Inc hope that Marvel and other blockbusters will help attract audiences.
At the same time, Disney and other media companies are investing billions to compete with Netflix Inc and provide consumers with plenty of options for streaming at home.
Disney is offering “Black Widow” for a cost of $ 30 via the Disney + streaming services on the same day it debuts in theaters in July.
No similar plan has been announced for any of the other nine upcoming films Marvel watched on Monday. The films are expected to be released within the next two years.
(Reporting by Lisa Richwine, editing by Rosalba O’Brien)
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