British public knowledge of nature’s power to preserve the planet is obscure, new study finds


Sky Zero and WWF’s Force for Nature campaign seek to highlight the power of the UK’s natural habitats in tackling climate change

British adults admit that understanding the best ways to tackle climate change is a puzzle they have yet to solve.

And while almost all adults are aware of the causes, only two-fifths say they are aware of the transformational impact of British nature in tackling climate change.

New research shows that while 93 percent of UK adults say they understand the causes of climate change, well less than half (42 percent) are aware that nature itself is one of the most powerful tools to fight it .

Of the 56 percent who were aware of carbon capture technology, more than half (52 percent) see it as a solution in the fight against climate change.

Although the UK is home to its own “green technology” herbaria, 55% of respondents say they don’t know what the marine flowering plant really is.

Among those who are familiar with seagrass beds, a third are unaware of its powerful carbon capture potential.

Sky Zero and WWF launch the Force for Nature campaign to highlight the power of the UK’s natural habitats in tackling climate change, asking the public to sign up to become a force for nature and to add their names calling on the government to keep its climate promises.

In return, Sky Zero and WWF will plant up to one million seagrass seeds in the UK.

Jeremy Darroch, Executive Chairman of Sky and Ambassador of WWF-UK, said: “We are starting to understand how our beloved British landscapes are threatened by various factors including deforestation, urbanization and lack of protection.

“What is less well known, however, is how powerful these natural habitats can be in the fight against climate change, provided we can restore and protect them.”

The research surveyed 2,000 UK adults and found that while seven in ten (70%) know that trees can absorb carbon, more than three-fifths (62%) were unaware of the benefits of peatlands that have the potential to store twice as much carbon as forests.

And a similar proportion (65%) had failed to realize that wildflower meadows are climate superheroes, containing over 100 species of flowers and helping to improve biodiversity.

More than half were unaware that kelp forests help protect against climate change and play a crucial role in cushioning shorelines from the effects of storm surges and sea level rise.

Sky Zero and WWF call on the public to join the Force for Nature and Tanya Steele, WWF Executive Director, added: “From wildflower meadows to bogs and kelp forests to seagrass beds, we must protect these vital assets and secure their future – for our own good.

“All UK governments must keep their climate promises while we still have a chance to turn the tide. We all have a role to play and become a force for nature and helping ourselves to plant more carbon-capturing seagrass seeds is one of the ways people can show their support. “

Become a force for nature to show all UK governments that you care about UK nature and in return Sky Zero and WWF will plant carbon capture grass beds. Register on To www.wwf.org.uk/force-for-nature become a force for nature and add your voice to Sky Zero and WWF’s call for governments to keep their climate promises and in turn, Sky Zero and WWF will plant up to a million seeds of carbon capture seagrass on behalf of the UK public.

About Kristina McManus

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